05 / Who you’re working with

Coached by men
who do the job.

Iron & Axis is veteran and first responder owned. Nobody here is telling you to sleep eight hours and then clocking out at five.

Matt Kelly on scene as a firefighter, radio on his chest
Matt Kelly, on the jobThis is the schedule we build around.
Matt Kelly, co-founder of Iron & Axis

Matt Kelly

Co-founder

Matt is a husband, father, Army veteran and firefighter who has spent his life where strength, discipline and dependability matter. Those values shaped Iron & Axis and his belief that getting older shouldn’t mean giving up feeling strong, capable and confident. For Matt it’s not about chasing perfection. It’s about taking ownership of your health, staying ready for life and being there for the people who depend on you.

Bobby Bori, co-owner of Iron & Axis

Bobby Bori

Co-owner

Firefighter, husband, dog dad, welder and tattoo artist. Bobby built his life around hard work, staying active and taking pride in what he does, the same mindset behind Iron & Axis. His goal is simple: keep people strong, capable and feeling their best.

Matt Kelly and Bobby Bori being interviewed on The Mario Lopez Podcast

“We built the thing we couldn’t find for ourselves.”

Matt Kelly & Bobby Bori, The Mario Lopez Podcast, Sept 2026
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