Stronger at 45 than you were at 25.
Training, nutrition and recovery built around your shift, your travel and a body with mileage on it, coached by two men who work the job.
You’re not lazy. You’re running a 25-year-old’s program.
The lifts that stopped working
Same split, same intensity, nothing moves. After 35 the ceiling isn’t effort. It’s recovery, and nobody ever programmed that for you.
A schedule nobody plans for
24-hour shifts. Night calls. Travel weeks. Kids' practice. A plan you can’t actually run four weeks straight isn’t a plan.
The numbers you stopped checking
Waistline, blood pressure, sleep, the 3pm crash. You feel it long before a lab report says it out loud.
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02 / The differenceMost programs guess.
We test.There are two ways to try to get in shape at 45. One is what almost everyone sells. The other starts with bloodwork, a full assessment and your real week, and gives you one number to beat.
Read the method -
03 / The protocolsCoaching alone
has a ceiling.Every program pairs coaching with a medically-guided peptide protocol: ordered from your labs, prescribed by a licensed provider where clinically appropriate, and run alongside your training.
GLP-1 classGrowth-hormone supportTissue repairNAD+LongevityHow the protocols work -
04 / BaselineStart with
your numbers.Every man starts with Baseline. From there your program is built on your data, with a monthly 1:1 session and your Iron Score tracked start to finish.
Start with Baseline$199Baseline · one-time -
Matt
Bobby
05 / Who you’re working withCoached by men
who do the job.An Army veteran and two firefighters who built the thing they couldn’t find for themselves. Nobody here is telling you to sleep eight hours and then clocking out at five.
Meet the coaches
“We built the thing we couldn’t find for ourselves.”
Start the
conversation.
Book a 15-minute call straight onto our calendar, or send a request and we’ll come back with answers. If coaching isn’t the right fit, we’ll tell you that too.